Introduction to EDC Level 1 Workshop in USA

Registration is now closed.

We invite you to come and experience how Stanford University, the International IOU, Google are using the Event Canvas™ Methodology and creating value for events happening at our Sands Expo and Convention Center. For a closer look at the transformative impact of Event Design Program, visit https://edco.global/ced/.

Join this Event Design Introduction program to learn how to apply this methodology and join the community of change-makers embracing the process and contributing to the intentional design movement.

This event is available to member/non-member planners. Registration is complimentary, but seating is limited, so register today!

WHAT IS EDC?

The Event Design Collective (EDC) are event designers who train and consult with event owners, event managers and educators. Their approach is based on our experience, experiments and expertise. They train teams and individuals to apply the Event Canvas methodology to elevate the field of event design, and advise clients from membership-based organizations to NGOs and corporations.

EVENT DESIGN WORKSHOP

• Learn about and apply a practical visual language and innovation process to describe, challenge, and design high stakes events
• Gain the ability to analyze and use powerful examples of event design, ranging from Fortune 500 corporations, membership-based organizations and NGO’s and governments.
• Tackle a core challenge of every organization enabling teams to design and create compelling events that participants want to attend and that create valued behavior change for stakeholders.
• Form a sound understanding of the skills required to have the strategic conversation at the most senior levels and identified the next steps in skills development to be able to have these conversations with confidence.

In a changing business landscape, event owners are faced with the need for change and event teams are challenged how to implement that change. The Event Design Collective uses a three-stage methodology to get a grip on how events create value and how to measure success through behavioral change. Find out how you can lead change in your organization.

THE PROGRAM

Experience being in an event design team. Apply the Event Design using the Event Canvas™ Methodology to a case study. Explore Empathy Mapping. Identify the CHANGE of behavior per stakeholder. Then FRAME the event design challenge by locking in all the design constraints. Articulate the change required and then prototype various event designs. Come full circle as a team having applied the Event Design using the Event Canvas methodology with 6 roles and the Facilitation Kit.

YOU WILL LEARN TO

• Apply the Empathy Map, Event Canvas and Event Delta to analyze stakeholder behavior as a team member
• Prototype Event Designs to articulate the narrative of the event design
• Be able to articulate the purpose of Event Design using the Event CanvasTM Methodology to demonstrate the value of an event

SESSION DETAILS
Monday, April 7th, 2025

TIME
Noon to 1:00pm: Lunch
1:00pm to 5:00pm Workshop

VENUE: Hotel EATON – 1201 K St. NW, Washington D.C. – Crystal Ballroom

IMPORTANT INFORMATION
Successful participants will be granted 4 Continuing Education, CMP Credits – Meeting & Event Design as defined by the Events Industry Council EIC.

Facilitator: Roel Frissen– Event Design Collective

For any questions about the event, please contact Hanaa Basta, at [email protected].

For any questions about registration, contact the PCMA Capital Chapter at [email protected].

This program is brought to you by: