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DTSTART;TZID=America/New_York:20210811T123000
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SUMMARY:Q3 Spark: ArchiTECH: Determine\, Design\, Digitize
DESCRIPTION:The U.S. is fortunate to see a return to businesses and travel re-opening. As we emerge\, how do we design\, plan and execute our meetings? What are the questions we need to ask ourselves and our stakeholders? Join us for PCMA Capital Chapter’s Hybrid Q3 Spark – ArchiTech: Determine\, Design\, Digitize on August 11 at the MGM National Harbor. We are looking to experts and industry thought leaders on approaches\, considerations\, and case studies from early pioneers who have held in-person or hybrid events already. And we will look at the international status and how that will effect travel restrictions and virtual components. Let’s reunite (safely) or join (digitally) to forge on and revive the industry. \nAgenda\n12:30 PM              In-Person Registration and Networking\n*Students and Emerging Professionals: visit the Career Advice Office Hours Lounge during session breaks for one-on-one support for writing your resume\, LinkedIn profile\, and career development support. Print off a copy of your resume or LinkedIn profile if you would like it reviewed. \n12:30–1:10 PM     Career Advice from the Emerging Professionals Committee\nThe Emerging Professionals Committee (EPC) is dedicated to supporting the development of meeting professionals early in their career. The EPC will host “office hours” with experienced meeting professional providing one-on-one advice on resumes\, LinkedIn profiles and career development. The “office hours” will be held in the registration area from 12:30 to 1:15 p.m. Bring a printed copy of your resume or LinkedIn page if you would like it reviewed. \n12:40–1:10 PM     Membership Orientation\nPCMA Capital Chapter’s Membership Committee invites you (existing\, new and/or non-member) to join our Member Orientation. During this time we will share the mission of our chapter leaders\, PCMA membership details and information surrounding the various committees available to you. \n1:15 PM                Virtual Program Begins\n1:15–2:30 PM      Opening Keynote: Justin Boone – Reimagining the Audience Journey\nThe experience economy was a term that was all the rage prior to the pandemic. This time was considered the “heyday” for events and experiences\, as well as experiential retail. But as the pandemic limited the potential for in-person gatherings\, the concept of what was considered an experience significantly broadened. Post pandemic\, we’ll be living in a truly experiential world where everything and anything can be considered an experience. This discussion will focus first on the human psychology behind why we both desire and need experiences in our lives\, including the functional\, behavioral\, habitual\, cultural and ritualistic aspects to everyday and unforgettable experiences. We’ll then dive into the wide variety of tools that planners\, designers\, marketers and facilitators have at their disposal to reimagine the way they engage with audiences\, resulting in a more robust audience journey and sustained engagement. \nClick here for a sneak peak of Justin’s Keynote session! \n\n2:30–2:45 PM     Break\n2:45–3:30 PM     Session 1: State of Affairs in Event Sponsorship & Exhibits with Jennifer Kerhin\, MBA\, CEM\, CEO of Sponsorship Boost\nCovid shut us down… but it did not close us down forever! Virtual events happened. In-person events are taking place. Hybrid events are being formed. All of these formats have drastically changed the state of exhibits/sponsorships for our events. In this session\, hear from Jennifer Kerhin\, the CEO of an association tradeshow sales/management company\, Sponsorship Boost\, on the current state of affairs in event sponsorships and exhibits. You will …. \na. Learn how virtual events transformed the business model of exhibits/sponsorships.\nb. Evaluate the pros/cons of the new model of exhibits/sponsorships.\nc. Create new sponsorship opportunities for the hybrid event model. \nClick here for a sneak peak of Jennifer’s session! \n3:30–3:45 PM     Break\n3:45–4:30 PM     Session 2: Legal Considerations for the Future of Meetings with Nisha Thakker\, Esq.\, Counsel of Tenenbaum Law Group PLLC\nLet’s lean on legal to help provide some event guardrails as we explore what organizations should be aware of when contracting\, marketing\, and executing events in this new now. \n  \n  \n  \n4:30–4:45 PM     Break\n4:45–5:45 PM     Closing Panel: Tale of Three Meetings\nWith many people starting to have in-person/hybrid meetings in the fall\, there are many questions and concerns about the design of the meeting. How does one hold a meeting safely? Do you still social distance? With CDC and state guidelines changing what feels like daily\, do you keep updating your organizations’ plans or stick with one plan? \nMeetings are moving forward\, and Ashton\, Rebecca\, Annette\, and Greg will close out our day\, discussing how each has planned their in-person and hybrid meetings successfully through all the changes. You will hear how each planned a meeting at different times during spring and summer and how they adapted to the rules and regulations. Knowing every organization is different\, this session will give you a few ideas on how you can blend to create the best meeting possible for your organization. \nPanelists:   \nAshton Hald – Sr. Meeting Manager\, Association Headquarters\nRebecca Kane – Meetings Manager\, US Grains Council\nAnnette Suriani – Business Events Strategist\, AMS Meeting Solutions \nModerator: \nGreg Morris – Director of Meetings\, Destinations International \n5:45 PM              Virtual Program Ends\n5:45–7:00 PM     In-Person Networking Reception\n6:30 PM              Tour of MGM Grand (Optional)\n\nThis event is eligible for 4.5 CE credits. \nAll Access Passholders: This event is included in your pass. Please contact capital@pcma.org if you have not received your discount code.\n*To attend in person\, there will be an additional $15 fee. \nThe student rate to attend this event is normally $5\, but we are currently offering a limited number of student scholarships to attend this event for free!  Please contact capital@pcma.org for additional information. \nRegistration closes August 9th at 5pm!\nCOVID-19 Guidelines\n\nPer guidelines from Prince George’s County\, all attendees at the MGM Grand National Harbor are required to wear masks indoors unless eating or drinking.\nBe respectful of others and allow for social distancing\nProtect yourself by frequent hand washing & minimizing face touching\nDo NOT attend if feeling ill or had recent COVID-19 exposure\n\n\nCommunity Service Project\n \nMartha’s Table believes that every Washingtonian deserves the opportunity to thrive; supporting strong children\, strong families\, and strong communities by increasing access to quality education\, health and wellness\, and family resources. \nMartha’s Outfitters is an innovative\, no-cost community store focused on supporting families with young children in the crucial early years of a child’s life. Martha’s Outfitters offers baby items\, children’s clothing\, and professional workforce attire for adults! \nAs we begin to have face to face meetings and change back into our business attire\, now is the time to donate any unused items from your and/or your children’s closets! Clothing accepted from infant to adult sizes. \nInformation on making the clothing donations directly to Martha’s Table in D.C. can be found here.  If you wish to bring the donations with you to Q3 Spark for a volunteer from the Capital Chapter to make the donation on your behalf\, please text (443) 788-0692 upon your arrival to the parking garage at the MGM Grand and someone will meet you at your car to collect your items. \nYou can also support Martha’s Table with a financial donation that can be made here. You can contact Briana Cleveland at bcleveland@marthastable.org from Martha’s Table if you have any additional questions. \n\nThank You to Our Sponsors!\nVenue Sponsor\n\n  \nPlatform Sponsor\n \n  \nSpeaker Sponsor\n\n\nPhotography Sponsor\n\n\n  \nGold Sponsor\n\n\nSilver Sponsor\n\n\n  \n \n  \n \n  \nBronze Sponsor\n\n\n  \n 
URL:https://capital.pcma.org/event/q3-spark-architech-determine-design-digitize/
LOCATION:The Garden Alexandria\, 5380 Eisenhower Avenue\, Suite C\, Alexandria\, VA\, 22314\, United States
CATEGORIES:Chapters,Education,Featured,Industry Calendar
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DTSTART;TZID=America/New_York:20211014T123000
DTEND;TZID=America/New_York:20211014T180000
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SUMMARY:Q4 Spark: Horizons: Workplace Innovation in Ever Changing Waters
DESCRIPTION:Join us for PCMA Capital Chapter’s Hybrid Q4 Spark – Horizons: Workplace Innovation in Ever Changing Waters. On Thursday\, October 14th at The Garden Alexandria. Where people work and how well they work (remotely or together) is just the tip of the iceberg “as we navigate the yet-uncharted waters”. How would you prefer to be sailing into 2022? Let’s start the new journey across the waters by fostering an innovative workplace. When leadership cultivates the intelligence\, skills\, and passion of everyone in the organization\, everybody creates\, everybody is connected\, and everybody contributes. Our Q4 Spark will highlight three paths of innovation in the workplace for the hospitality industry in a ever-changing environment: \n\n\n\n\n\n\n\nUnderstand the level of engagement and culture – As the COVID vaccine takes hold\, and workplaces ramp back up\, employers will need to reconnect with employees to gauge the level of engagement.\nHeightened diversity and inclusion focus – Now is the time to improve multicultural competence\, evaluate and expand training\, include millennials in the discussions\, and rethink the interview process.\nThe gig economy will continue to grow – An economy based on independent contractors can translate into cost savings for employee benefits\, office space\, and overhead\, while bringing skills and competency to the organization.\n\n\n\n\n\n\n\nAgenda \n12:30 PM            Registration Opens \n12:30 PM            EPC Virtual Discussion Tables; Career Advice\, LinkedIn\, Resumes (Optional) \n12:45–1:30 PM  Capital Connections (Virtual Event Begins)\nThis is not just another cheesy networking reception. Okay\, maybe it’s a little cheesy. We are partnering with The Boards for our first ever Capital Connections opening networking event at Spark on October 14. We are kicking off our last Spark event of the year with a curated forum for everyone to get to know each other better\, learn about important updates from the chapter\, and more. Our in-person audience at The Garden in Alexandria\, Virginia will get to personally experience a delicious assortment of personal gourmet charcuterie and the virtual audience on the Performedia platform will join in for tips and tutorials on building your perfect board at home from Travis Peterson\, President and Co-Founder of The Boards himself. Come prepared to learn\, exchange ideas\, and have some fun! \n1:30–2:30 PM     Opening Keynote: Candid Conversation: New Leadership – New Direction with Michelle Mason\, FASAE\, CAE of ASAE\nWe will have a candid and fun question guided conversation with our guest\, Michelle Mason. We will also solicit audience participation with questions and polling tools. As the conversation flows\, so will the questions. Our conversation will be around: \n– The importance of DEI as it relates to innovation and creativity.\n– Innovative practices she used in previous position.\n– Innovative practices she plans to use in her current position to improve employee engagement and shift the workplace culture to be one that can be successful in the new work environment. \n  \n2:30–2:45 PM     Networking Break and Virtual Networking Table (New Leadership\, New Direction Open Group Discussion) \n2:45–3:30 PM     Workplace Innovation Panel: Fostering an Inclusive Company Culture with RedPeg Marketing\nAs event planners and marketers we have a social responsibility to make sure that the experiences and content we curate foster inclusivity and reflect the diverse backgrounds\, areas of interest\, and lived experiences of our consumers. To do this\, we must first make sure that we are arming our teams with the insights\, tools\, and support needed to feel empowered to do so. Join us as we share our story on how we leverage our company culture and business practices to #MakeItMeanMore for employees and clients. \nSpeakers:\n \n  \nNoelle Alexandra\, Director\, Employee Experience\, RedPeg Marketing \n  \n  \n  \n  \n \n  \nTaren Tennessee\, Director\, Venues and Sponsorship\, RedPeg Marketing \n  \n  \n  \n3:30–3:45 PM     Networking Break and Virtual Networking Table (Fostering an Inclusive Company Culture Group Discussion) \n3:45–4:30 PM     Innovation Case Studies\nTo get ahead\, every organization needs to find a unique angle to keep up with outside change. Innovation is never easy – and if you want to make a major leap forward\, you need to understand that it’s a messy\, unpredictable\, serendipitous process. Successful innovation is about learning from your mistakes\, persisting when the going gets tough\, rethinking your tactics in the face of disruption. It can even involve luck. To inspire you to think differently about innovation\, we bring you three innovation case studies: examples of teams that have done things their own way. \n \n  \nInnovation: PCMA Government Relations & Advocacy Committee White Paper\nMark Decker\, Executive Director\, Client Relations\, MB4 Productions \n  \n  \n \n  \nInnovation: GenerationNext: Innovative Strategies for Engaging Millennial & GenZ Audiences Online\nJasmine Dyson\, CEO & Brand Strategist\, The Brand Xperience Lounge \n  \n  \n \n  \nInnovation: Transitioning The Garden\nAllen Brooks\, Chief Creative Officer\, Building Momentum\n \n  \n  \n4:30 – 4:50 pm    Virtual Closing/Debrief (Virtual Event Ends) \n4:30–6:00 PM     Wine and Welding Reception (In-person only)\nSpark is taking on a whole new meaning at our Wine and Welding reception this October! Break out of your typical routine with a fun and creative opportunity to bond with your chapter colleagues and learn a new unique skill. The team at Building Momentum will lead us through an innovative and hands-on workshop where we will each create a personal welded name plate to take home as a keepsake. Safety gear will be provided\, but please wear closed toed shoes and pants.  We will end the day with conversation\, connection\, and literal sparks of creativity flying! \n4:30–6:00 PM    EPC Virtual Discussion Tables; Career Advice\, LinkedIn\, Resumes (Optional) \n\nThis event is eligible for 4.5 CE credits. \nAll Access Passholders: This event is included in your pass. Please contact capital@pcma.org if you have not received your discount code.\n*To attend in person\, there will be an additional $15 fee. \nThe student rate to attend this event is normally $5\, but we are currently offering a limited number of student scholarships to attend this event for free!  Please contact capital@pcma.org for additional information. \nIn-person space is limited. \nIn-Person registration is closed\, you can still register to attend virtually until 5pm on October 13th!!\nCOVID-19 Guidelines\nThe safety and wellbeing of our colleagues is a top priority for the Capital Chapter; therefore\, we will be implementing the following guidelines: \n\nProof of full vaccination will be required and verified prior to entrance. There will be no exceptions to this policy. Unfortunately\, with the current transmission rates we will not be offering in-person access with proof of negative COVID-19 test results for non-vaccinated people.  We do invite and encourage anyone to join us via the virtual platform and receive the full content of the event including CE credits.\nThe Capital Chapter and The Garden Alexandria are following the CDC recommendations and requiring attendees to wear masks indoors unless actively eating or drinking.\nProtect yourself by frequent hand washing and minimizing face touching.\nDo NOT attend if feeling ill or if you have had recent COVID-19 exposure.\n\n\nCommunity Service Project\n \nMartha’s Table believes that every Washingtonian deserves the opportunity to thrive; supporting strong children\, strong families\, and strong communities by increasing access to quality education\, health and wellness\, and family resources. \nMartha’s Outfitters is an innovative\, no-cost community store focused on supporting families with young children in the crucial early years of a child’s life. Martha’s Outfitters offers baby items\, children’s clothing\, and professional workforce attire for adults! \nTHANK YOU for the great success we had during our Q3 Spark event. It was comforting and humbling to see all the items that our members donated to a great cause! NOW as we get ready for the winter season and holidays we are asking to continue with giving back with cold weather clothing items. Coats\, sweater\, hats\, gloves\, boots for all ages are needed.  Clothing accepted from infants to adults. \nInformation on making the clothing donations directly to Martha’s Table in D.C. can be found here. If you wish to bring the donations with you to Q3 Spark for a volunteer from the Capital Chapter to make the donation on your behalf\, please text (443) 788-0692 upon your arrival to the parking garage at the MGM Grand and someone will meet you at your car to collect your items. \nYou can also support Martha’s Table with a financial donation that can be made here. You can contact Briana Cleveland at bcleveland@marthastable.org from Martha’s Table if you have any additional questions. \n\nThank You to Our Sponsors!\nVenue Sponsor\n\n\nPlatform Sponsor \n \nCapital Connection Sponsor\n\nFood & Beverage Sponsor\n \nA/V Sponsor\n \nPhotography Sponsor\n\n\n\nPlatinum Sponsor\n\n\n\n  \n \n\nGold Sponsor\n\n\n \nSilver Sponsor\n \n  \n \n  \nBronze Sponsor\n\n\n  \n 
URL:https://capital.pcma.org/event/q4-spark-horizons-workplace-innovation-in-ever-changing-waters/
LOCATION:The Garden Alexandria\, 5380 Eisenhower Avenue\, Suite C\, Alexandria\, VA\, 22314\, United States
CATEGORIES:Chapters,Education,Featured,Industry Calendar
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