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SUMMARY:On Your Mark\, Reset...Go
DESCRIPTION:More Than Ever\, the Importance and Need for Strategic Planning\nLean staff\, new leadership\, instability of resources – while we are seeing the return of in-person meetings\, it comes with these rotating challenges that event professionals are working through. Let’s take the time to reflect\, refocus and reset on what trends and solutions we can bring back to our organizations and help the business of events work smarter\, not harder. \nThe August Spark event will open with a keynote on 2022 Event Trends from influencer and industry thought icon\, Will Curran\, Founder and Chief Event Einstein of Endless Events. From there\, let’s dig into those challenges that affect our current landscape – inflation\, staffing shortages\, new contractual clauses\, DEI\, sustainability – to raise awareness and better prepare event professionals. \n**Special Registration Rate** Bring an Emerging Professional from your office for an additional $10.00. Opt-in on the registration link above. \nThis event has been approved by the Events Industry Council (EIC) for 4.5 CE credits. \nAgenda: \n\n\n\n\nTime\nDescription\n\n\n12:30 pm – 1:00pm \n\n\nRegistration & Networking \nVirtual Sign In (12:45pm)\n.\n\n\n1:00 pm – 2:30 pm\nKEYNOTE: 2022 Event Trends \nJust like that\, we blinked and it’s already half way through the year. You might be asking yourself\, what will be shaking up the industry next year? How will the industry evolve? We have some predictions! This year we stepped it up and surveyed hundreds of #Eventprofs to weigh in on the hottest trends for the year. We could list out hundreds of trends but at that point is it even a trend? We don’t think so. Instead\, we’re bringing you a curated list of the top event trends for the year. Buckle up\, it’s going to be an exciting ride! \nLearner Outcomes: \n\nThink strategically when it comes to creating your events\nWalk away with trends to implement into your events right away\nLearn to think about how to apply existing trends in the world to events\n\nKeynote Speaker: Will Curran\, Founder\, Endless Events\n.\n\n\n2:30 pm – 2:40 pm\nBreak\n.\n\n\n2:40 pm – 3:25 pm\nBreakout Sessions \nSession 1: (Livestream)\n“Am I Not Clear?” …breaking down the communication barriers between generations in the workplace\n \nA key part of Diversity\, Equity\, and Inclusion\, (DEI) an aspect of the many focuses of DEI is generational representation and its widespread impact in our society. JOIN IN on this interactive session where YOU are a part of the content creation! Attendees will create a living agenda and focus on specific topics related to generational DEI and communications you would like to explore in deeper dialogue. Panelists will respond in REAL TIME to your content requests and as this session will be tailored to deliver exactly on the learning objectives in the room! \nLearner Outcomes: \n\nWhy is generational diversity important\nWhat does generational diversity mean and what is its organizational impact in the workplace?\nWhat are the key characteristics/benefits of generational diversity?\nWhat are some best practices for working with various generations and navigating generational differences\nWhat are some tools to best communicate across generations\n\nPanelists: \n\n\n\n\nCara Anderson\nSenior Manager of Multicultural Affairs\nMarriott International\n\n\n\nColleen Phalen\nChief Creative Office\nAmerican Association for Justice\n\n\n\nSophia Hyder Hock\nChief Diversity Office\nDestinations International\n\n\n\n​​​​​\nSession 2: Young Professional Panel\nIntergenerational Approach to Advancing your Career\n \nPCMA Capital Chapter has curated a panel to help the hospitality professional\, whether you are just beginning your career or are more seasoned\, navigate thru the challenges that affect the current landscape\, with topics that will cover staffing\, labor shortages\, and overall customer service. \nBelow are the topics that we would like the panel to discuss. The panelists will include a college placement or HR recruiter\, a young professional\, and a senior meeting planner. \n\nIdentifying potential companies and job opportunities\nJob productivity and building reputation\nDeveloping business acumen\n\nPanelists: \n\n\n\n\nZoe Roberts\nMembership Associate\nDestination DC\n\n\n\nVince L. Rodriguez\, CMP\, DES\nDirector\, Member Meetings & Conferences Education\, Training & Events\nNational Rural Electric Cooperative Association (NRECA)\n\n\n\nNicole Belyna\, SHRM-SCP\nManager\, Talent Acquisition & Inclusion\nSociety for Human Resource Management\n\n\n\nKim Graves\nNational Account Director\nTravel Portland\n\n\n\nModerator:\nSara Stehle\, CAE\, CMP\nSenior Specialist\, Event Logistics\nSociety for Human Resource Management\n\n\n\n​​​​​ \n.\n\n\n3:25 pm – 4:05 pm\nCapital Connections\nDuring Capital Connections\, we will learn about an opportunity to win big by helping the chapter recruit new members\, while assembling Snack & Activity Bags for the Ronald McDonald House Charities in WDC. The families spend LONG hours at the hospital and we can help by providing grab and go snacks and activities. Destination Toronto is donating all of the items needed for the bags and you just need a Spirit to Serve.** \n\n\n\n\n4:05 pm – 4:50 pm\nBreakout Sessions \nSession 1: (Livestream)\nCreating More Sustainable\, Higher-impact Meetings & Events  \nSustainability and ESG are increasingly important concepts for meetings and events. Awareness and expectations on these topics are ever changing\, particularly after COVID-19 made planners feel like they were put on the back burner. It’s time to better explore what these terms actually mean\, and how we can effectively plan a more sustainable meeting without breaking the budget. This session explores just that\, and where you can focus your efforts to have the greatest impact. \n\nESG? Net-zero? Carbon neutral? Carbon positive? Learn the key terminology with regards to sustainability and how it applies to planning a meeting.\nExplore the growing trends and expectations around sustainability and ESG.\nTake away practical\, cost-effective ideas and actions that you can apply to your own meetings and events to increase the sustainability and social impact.\n\nSpeaker: \n\n\n\n\nLaura Gustafson\nHilton\n\n\n\n​​​​ \nSession 2: Rethinking How We Measure Event Success \nMeasuring event success is never far from our minds – the last few years challenged us on this more than ever. While previous KPIs and goals are important strategies to measure success\, are you and your organization focused on not only the tangible but also the Emotional Quotient intangibles? What story does your event experience tell? How does this fit into the strategic planning for your event? \nJoin us for this interactive session on rethinking how to totally measure event success. Exchange ideas with your colleagues on strategies for what’s worked\, and what hasn’t\, and tips and tricks of additional measurements as we bounce forward. Walk away with new ideas to bring back to your teams and the next event. \nLearner Outcomes: \n\nExplore ideas for retooling your strategic thinking around how to totally measure event success\nLearn about the EQ intangibles when measuring event success – and ways these can be measured in the future\nWalk away with actionable tactics and tips for implementing these new ideas\n\nSpeaker: \n\n\n\n\nBrad Weaber\nBrad Weaber Consulting Group\, LLC\n\n\n\n​​​​​\n\n\n4:50 pm – 5:00 pm\nBreak\n.\n\n\n5:00 pm – 6:00 pm\nLabor Shortage: Perspectives and Insights from Suppliers\nTravel\, tourism and meetings are finally back and at full speed. However despite high demands so many sectors are struggling with inadequate staffing and supply chain disruptions.Our panel of industry professionals will talk about how these challenges are affecting their companies and organizations and what they are doing to offset these shortages.Panelists: \n\n\n\n\nJenna Shrove\nSenior Director\, Strategic Advocacy and Advisor to the Chief Policy Officer\n\n\n\n\n\n\n\nLeChez Solanges\nSenior Manager Executive Recruiting & Diversity Sourcing\nGlobal Executive Talent Acquisition\n\n\n\nGreg Deininger\nSenior Vice President\, Sales and Marketing\nAimbridge Hospitality\n\n\n\nModerator:\nMisty Johnson Oratokhai\nChief Administrative Officer\nEvents DC\n\n\n\n​​​​\n\n\n6:00 pm – 7:00 pm\nClosing Reception and Networking\n.\n\n\n\n\n\nCE Credit: PCMA CC has been approved by the Events Industry Council (EIC) as a Preferred Provider of the below-listed continuing education courses\, which qualify for CMP continuing education credit. Determination of continuing education credit eligibility or Preferred Provider status does not imply EIC’s endorsement or assessment of education quality. This event qualifies for 4.5 CE credits. \nAll Access Passholders: This event is included in your pass. Please contact capital@pcma.org if you have not received your discount code. \n\nCOVID-19 Guidelines\nThe safety and wellbeing of our colleagues is a top priority for the Capital Chapter. We will be implementing the following guidelines: \nRegistrants for the event must be fully vaccinated or have had a negative PCR or laboratory administered COVID-19 test result within 72 hours of the start of the event. You will be required to show proof of vaccination or the results of your negative test prior to entrance. \n\nAttendees are strongly encouraged to wear masks while not actively eating or drinking.\nProtect yourself by frequent hand washing and minimizing face touching.\nDo NOT attend if feeling ill or if you have had recent COVID-19 exposure.\n\n. \n\nRoom Block\n \nThe Westin Alexandria Old Town is offering a special group rate of $89.00 USD a night for those attending the event. Please book your accommodations using this link.\n. \n  \n\n\nMartha’s Table was selected as the PCMA Capital Chapter Charity of the Year. Every week 5\,000 families turn to Martha’s Table for healthy food – more than double the number of visitors from before the pandemic.\n​​​​​\nPlease bring trail mix\, goldfish\, and granola bars to ALL of our Capital Chapter events. Your healthy snack donations will help the 200+ neighbors experiencing hunger who rely on Martha’s Table for their meals.  If you’re unable to attend the June Sparkler\, please consider a cash donation! \n. \n\nThank you to our Sponsors!\nAnnual Educational Partner\nPresenting Partner \n \nEvent Partner \n \n \nVenue Partner \n\nCollaborator Partner\n \nSpeaker Partner\n \nPhotography Partner \n \nSignage Partner \n \nVideo Partner
URL:https://capital.pcma.org/event/on-your-mark-reset-go-more-than-ever-the-importance-and-need-for-strategic-planning/
LOCATION:Westin Alexandria\, 400 Courthouse Square\, Alexandria\, VA\, 22314\, United States
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