AI is changing the way we work—but where is it creating the greatest impact for event professionals? Beyond content creation, artificial intelligence is helping planners, associations, hotels, and supplier partners save time, improve decision-making, personalize attendee experiences, and streamline event operations.

Join event industry strategist Nick Borelli for an interactive session exploring how AI is being applied across the meetings and events industry. Through live demonstrations and real-world case studies featuring industry professionals who are integrating AI into their organizations, attendees will discover practical applications that are transforming marketing and communications, event planning, attendee engagement, operations, and client collaboration.

Whether you are just beginning your AI journey or looking to expand your AI toolkit, you’ll leave with practical ideas, proven strategies, and actionable prompts you can apply immediately to work smarter and deliver greater value.

Agenda

• 9:00 AM Registration & Networking
• 9:30 AM – 9:45 AM  Welcome & Chapter Updates
• 9:45 AM –10:45 AM  AI That Works: Real Tools. Real Workflows. Real Results. Keynote & Interactive Session with Nick Borelli
• 10:45 AM – 11:15 AM AI in Practice: How Hospitality and Event Professionals Are Using AI Today Hear from planners, hotels, and supplier partners using AI to improve workflows and event outcomes.
• 11:15 AM – 11:30 AM Closing Thoughts & Key Takeaways

Speaker

Nick Borelli is the Director of Marketing at Zenus, where he helps event professionals leverage ethical AI for better experiences. With a lifelong career in events, he brings deep expertise in live experience marketing and emerging technologies.

Nick speaks internationally, teaches the PCMA Institute’s “Enhancing Events with AI” course, and is a regular panelist on the Production Value Matters podcast. He’s received multiple industry awards and serves as a dedicated volunteer and advisor within major event associations.

Thank You to Our Event Sponsors

Thank You to Our Annual Sponsors

Continuing Education 

The PCMA Capital Chapter is a CMP Preferred Provider.  To ensure that you receive proper credit for attending this event, please be sure that you have opened a free account at (https://eic.learningbuilder.com/account/login) with the Events Industry Council BEFORE the event.

Registration Rates

This event is included in the 2026 All Access Pass

Planner Member – $45
Planner Non Member – $60
Supplier Member – $65
Supplier Non Member – $80
Student – $20

Cancellation Policy: Registrants may cancel up to 7 days before the event for a full refund, minus a $10 administration fee. No refunds will be made after this date. A request for cancellation must be submitted in writing via email request to [email protected]. Refunds will not be given for no-shows or missed travel logistics. Substitutions for this event are encouraged in lieu of cancellations.  If you do substitute, please include the following information: Email Address, First Name, Last Name, Designations, Job Title, Preferred/Badge Name, Company Name, Address, and Phone.