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The New Age of Event Marketing

October 26, 2022 @ 3:00 pm6:30 pm EDT

Getting attendees to your conference has always been important, but now more than ever, how we spend our time has become even MORE important. With that, Event Marketing is crucial to an event’s success. Are you marketing your event to the right audience? Are you marketing your event in a way that will entice attendees and exhibitors to attend? Does your organization have the bandwidth to effectively market your events? Join us October 26th to learn what’s changed and what’s important now with Event Marketing.

Enough is Enough Already

Are you doing more with a lot less when it comes to your event marketing? Are you marketing your event to the right audience? And if so, is your call to action relevant or a copy and paste from previous years? There is already so much to do when working to execute an event, but how we market the event to attendees has become increasingly just as critical. Join this session to look at how to demonstrate the “why” for attendees to attend, tactics to drive event attendance and knowing when it’s time to bring in some help.

Guest Speaker:

  . Melissa Cherry
Chief Diversity & Inclusion Officer/ SVP
Miles Partnership




Learning Objectives:

  • How to identify what’s the “why” for your attendee
  • How to work collaboratively with your marketing team
  • Learn the tactics to drive event attendance

Event Marketing Insights: What’s Next!

It’s the new age of event marketing. Valerie and Michelle will focus on best practices business event specialists can think about to incorporate and contribute to the success of the event marketing plan. Additionally, they will focus on considerations business event specialists should think about incorporating into their plans as they work collaboratively with the marketing team to achieve event attendance and messaging success.

Guest Speakers:

. Valerie Sumner
VRS Meetings & Events Inc
. Michelle Mobley
Account Director, Marketing & Events
VRS Meetings & Events Inc







Learning Objectives:

  • Best Practices for event planners with event marketing plan
  • What business considerations should event planners focus on?
  • How to work collaboratively with your marketing team

Panel Q&A of Today’s Speakers


. Jasmine O. Dyson
Brand Strategist & Marketing Consultant
The Brand Xperience Lounge




space is limited for this event. Register today!


3:00 pm – 3:30 pm   Registration
3:30 pm – 3:45 pm   Chapter Welcome and Sponsor Remarks
3:45 pm – 4:15 pm   Speaker #1
4:15 pm – 4:30 pm   Networking Break
4:30 pm – 5:00 pm   Speaker #2
5:00 pm – 5:30 pm   Panel Q&A of Event’s Speakers
5:30 pm – 6:30 pm   Networking Reception


CE Credit: PCMA CC has been approved by the Events Industry Council (EIC) as a Preferred Provider of the below-listed continuing education courses, which qualify for CMP continuing education credit. Determination of continuing education credit eligibility or Preferred Provider status does not imply EIC’s endorsement or assessment of education quality. This event qualifies for 2 credits.

Martha’s Table was selected as the PCMA Capital Chapter Charity of the Year. Every week 5,000 families turn to Martha’s Table for healthy food – more than double the number of visitors from before the pandemic.
Please bring trail mix, goldfish, and granola bars to ALL of our Capital Chapter events. Your healthy snack donations will help the 200+ neighbors experiencing hunger who rely on Martha’s Table for their meals.  If you’re unable to attend the June Sparkler, please consider a cash donation!

COVID-19 Guidelines

The safety and wellbeing of our colleagues is a top priority for the Capital Chapter. We will be implementing the following guidelines:

Registrants for the event must be fully vaccinated or have had a negative PCR or laboratory administered COVID-19 test result within 72 hours of the start of the event. You will be required to show proof of vaccination or the results of your negative test prior to entrance.

  • Attendees are strongly encouraged to wear masks while not actively eating or drinking.
  • Protect yourself by frequent hand washing and minimizing face touching.
  • Do NOT attend if feeling ill or if you have had recent COVID-19 exposure.

Thank you to our Sponsors!

Annual Education Partner

Presenting Partner

Venue Partners

Patron Partner


Collaborator Partner

Photography Partner

Signage Partner


October 26, 2022
3:00 pm– 6:30 pm EDT


Capital One Hall
7750 Capital One Tower Road
Tysons, 22102
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